Is your marketing blend strong enough?
Effective demand gen requires tight cohesion between your GTM strategy, paid media, content and website experiences. When one of these areas is weak, it can leave you with a program that looks good but doesn’t have that necessary kick. <b Take this 5-minute survey to see where your demand gen function can use a boost.
GTM Strategy1 of 4Use the slider to rate each statement based on how well it describes your current situation.
We have clearly defined ICPs and buyer personas.
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3 - Neutral / Developing
Our KPIs and measurement framework are documented and tracked consistently.
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3 - Neutral / Developing
Sales and marketing share aligned goals, definitions, and processes.
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3 - Neutral / Developing
Our GTM plan is updated at least twice a year.
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3 - Neutral / Developing